As you know, our favorite social media platform is constantly changing! Sometimes it seems impossible to stay on top of everything, but the most recent 5 updates are ones that we are really excited about! Read on for a quick summary and how you can implement some of these to make your profile more engaging to your followers!
SPOTIFY SHARING
We are so excited about this one! Sometimes music can be a lot more powerful than words, and if you are experiencing some good vibes and want to share, its super easy! Just tap the 3 dots on your Spotify profile and choose "share to stories". And there it is! Your stories just got a lot more interesting!
BRANDED FACE FILTERS
This one is another really powerful tool! You can now create your own, branded Instagram stories face filters by using Facebook's AR camera platform. This way you can maximize your branded impact with your followers while standing out and having fun!
GROUP VIDEO CHAT FEATURE
What a fantastic way to stay close to and engaged with existing and potential aesthetic clients! Instagram now lets you chat with up to 6 people at the same time. Imagine being able to do group consults are answer the tough questions with similarly interested people. This feature will prove to be incredibly powerful for your aesthetics practice. Look out facetime!
COMMENT MODERATION
So happy this feature is now available. Instagram has now made it possible to identify and block offensive comments. So much better than Yelp!
NEW EXPLORE PAGE
Instagram has revamped their explore page and has created a New Channels feature which allows you to see a variety of topics at the top of the page. This is great because it allows you to follow what is happening within our industry as well as to watch what is happening in other industries that you find inspirational! By customizing these channels, the explore page will seem even more curated.
Here at AI we have been having a ton of fun playing with these new features! Stay tuned and maybe you will see some of our custom face filters. As always, any questions or comments, please reach out! Have you played with something amazing? Created something new? Please share! We love to see the success stories of our clients.
All our best,
Nicole + Jasmine
PS: Want to stay connected to how social media constantly impacts our Aesthetics businesses? Be sure to click on the link and join our conversation in Aesthetics Business Live, our FB group dedicated to social media and business development best practice sharing.